Utilising print media with a QR Code?

We have recently just completed a QR code campaign for a Queenstown Adventure Operator, Thunder Jet. We have set up the code so we can track scans to monitor how many users are scanning the code.

Then QR code has been placed in a nationwide travel guide named i-tag. This is a free just over pocket size guide that is free and available throughout New Zealand. With the cost of advertising these days, it was imperative that Thunder Jet utilised their small piece of advertising real estate.

Below is the ad that they have run. We did suggest a little more information on “how” and “what” to do with the QR code but I think with limited space they ran with the following.

I believe the guide is currently being printed. So at this stage there are only 20 or so scans which would have been done at an event here called Trenz.

New Zealand is very young as far as QR code scanning goes. I have only scanned two QR codes out of 30 that have taken me to a mobile site. Most of the time when I have scanned a code, I was be taken to a desktop site.  Even worse, to the home page of that desktop site.  This offers a frustrating experience for the user and is unfortunately is giving QR codes a bad in New Zealand. Simply because there is no strategy behind the campaign, and most importantly the user isn’t being sent to a mobile platform.

We have provided Thunder jet with mobile website, which also includes a mobile booking platform.

So if a tourist or a New Zealander, picks up the i-tag and finds the Thunder Jet and wants to find out a little more about the product, they get to scan the QR code and be taken to a mobile website.

Once there, the user can watch a video of the product, read a little about the trip and most importantly, BOOK A TRIP!!

If you are going to, or would like run a QR code campaign, come talk to us at Pinch. We are here to help.

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