Mobile phone ownership has been constantly growing around the world for a decade. The figures are mind boggling: some 6 billion people, 87% of the world’s population, subscribe to a mobile phone service of some kind. 1.2 billion people regularly use their phones for internet browsing.
As web users switch from the desktop to the handheld, site owners are faced with the new reality of having to realign their online properties to meet the needs of this new audience. These days optimizing a website for mobile devices is not a luxury but a necessity.
Mobile websites are tailor made to fit on the smaller screen of smart-phones or tablets. Mobile website developers have to take into account the limitations of comparatively less powerful portable devices. On the other hand, they are also free to incorporate mobile-centric features that are impossible on desktop computers like QR Codes, text messaging, click-to-call or GPS mapping. A properly designed mobile website will run smoothly on a variety of devices and smart-phone operating systems – an important consideration in today’s fragmented mobile marketplace.
The mobile web brings a great many benefits to both consumers and businesses. Smartphone owners can access the web at any time and at any place there they can get a signal. People aren’t limited to browsing the web to their desks they are now going online more often than ever before. This ever-increasing pool of technologically savvy mobile Internet users is a prime target for marketers looking to raise brand awareness. Business owners without mobile websites risk becoming irrelevant if they don’t catch up to their more nimble competitors.